Privacy Policy
Last updated: July 8, 2026
Overview
Keyway is the transaction-update software used by Raven Real Estate to share transaction updates with clients and coordinate with lenders by SMS and email. This policy explains what information we collect through that process and how it's used.
Information we collect
When your real estate agent creates a transaction in Keyway, they provide us with your name, mobile phone number, email address (if given), the property address, and basic transaction details (loan type, closing date, preferred language). We do not collect this information directly from you — it comes from your agent, with your consent, at the start of your transaction.
How consent is collected (double opt-in for every recipient)
Every message recipient — client, loan officer, or cooperating agent — goes through the same double opt-in: one personalized invitation text, then recurring messages only after they reply YES.
Transaction clients (buyers and sellers). Your real estate agent first collects your express written consent to be contacted by text. The agent cannot enter your transaction into Keyway without affirmatively confirming this via a mandatory, unchecked-by-default checkbox, and the date and time of that confirmation is permanently recorded. You then receive a single invitation text — from your agent, by name — with your private timeline link and opt-out instructions, asking you to reply YES to receive a text at each milestone. Recurring updates begin only after your YES reply, which is recorded with a timestamp. Your timeline link works whether or not you opt in.
Loan officers. Lenders working a transaction receive a single invitation text with their secure one-tap update link, sent at the request of the agent they are working with. They receive recurring status texts only if they reply YES.
Cooperating (listing) agents. On buyer transactions, the agent on the other side receives a single invitation text with a read-only status link, and receives status texts only if they reply YES.
Every invitation includes opt-out instructions, and every recipient can opt out at any time by replying STOP — it is honored immediately and automatically.
The complete opt-in experience — including the consent form and the exact text of every message — is documented publicly at keywayapp.com/sms-opt-in.
SMS terms
By providing consent, you agree to receive recurring, automated text messages from Keyway on behalf of your brokerage about the status of your real estate transaction. Message frequency varies based on transaction activity. Message and data rates may apply.
Reply STOP at any time to unsubscribe from further messages, or HELP for assistance. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. This category excludes text messaging originator opt-in data and consent — that information is not shared with any third party.
How we use your information
We use your information solely to operate your transaction timeline and to send you SMS and email updates as milestones in your transaction are completed. We do not use it for advertising, and we do not sell it.
How your information is shared
Your information is shared only with the service providers we use to deliver messages — currently Twilio (SMS delivery) and our email provider — strictly for the purpose of sending you transaction updates. It is also visible to your assigned real estate agent, their broker, and (for buyer transactions) your loan officer, since the platform exists to coordinate your transaction between those parties.
Data retention
We retain your information for the duration of your transaction and for a reasonable period afterward for recordkeeping purposes.
Your choices
You can stop receiving text messages at any time by replying STOP. If you have questions about your information or want it removed, contact your real estate agent or reach us directly at the address below.
Contact
Questions about this policy: vladkruk@ravenreg.com